Earlier this month I initiated the first steps in creating a new brand. My plan is to launch in the spring. In order to make this happen I need to engage a number of freelancers and industry experts. It’s not hard to separate who I will be working with by April and who I will not.

There’s one attribute that is apparent within days.

One attribute that people demonstrate that builds trust within days, sometimes even hours of first engaging.

It’s something so simple that it seems almost comical when people don’t do it.

It’s something that when omitted isn’t just a minor flaw in the overall value, it actually puts a crack in the base of the value. When it’s not there, everything falls apart.

Do what you say you are going to do. That’s it.

Every time you do what you say you are going to do you create a layer of trust. The more you do it, the thicker the wall becomes until it’s a moat and it’s very hard for anyone else to get in.

Do what you say you are going to do. How can it be that simple? It just is.

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1 Comment

  1. It is as easy as keeping your word AND it isn’t that easy, for many. In order to do what you say you will do, you have to have learned to disappoint people with the word NO. People find it hard to say NO because they think they are responsible for other peoples feelings. Nail that and you can build trust in the most powerful way as you explain.

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